Mariah Carey’s failed bid to trademark the phrase “Queen of Christmas” shows that even the biggest brands can lose—and smaller creators shouldn’t be afraid to stand their ground.
What Happened in the “Queen of Christmas” Case?
Mariah Carey is synonymous with Christmas, thanks to her record-breaking holiday music. So, it’s no surprise she tried to trademark the phrases “Queen of Christmas” and “Princess of Christmas” for use in music, merchandise, and more. However, Elizabeth Chan, a singer who exclusively creates Christmas music, filed an opposition to the trademark.
Chan argued that no one person should monopolize such a broad and culturally significant phrase. Her goal wasn’t to claim the title for herself—she didn’t even file a trademark application—but to ensure other creators could continue celebrating Christmas through their work without fear of legal repercussions.
Carey’s legal team had opportunities to defend the application. They were even granted an extension by the United States Patent and Trademark Office (USPTO), but when they failed to respond, the USPTO ruled in Chan’s favor. As a result, “Queen of Christmas” remains free for anyone to use, whether for music, clothing, or holiday decor.
Why This Matters for Smaller Creators
This case is a perfect example of “David vs. Goliath” in the trademark world. Despite Carey’s fame and resources, she lost because Chan stood her ground and followed the process. Trademark law doesn’t favor size or wealth; it favors fairness and procedure.
For smaller creators, this should be encouraging. The trademark system exists to protect creativity and prevent big brands from overreaching. Even if you’re up against a prominent name, you can prevail if the law is on your side.
Lessons to Learn
Trademark Strategically: Securing a trademark is essential to protect your brand, but make sure it’s specific to your unique offering.
Stay Proactive: Missing deadlines or failing to respond, as Carey’s team did, can cost you your case. Stay organized and engaged.
Don’t Be Discouraged: Just because a larger entity challenges your work doesn’t mean they’ll win. The law protects smaller creators just as much as it does larger ones.
At its core, trademark law is about balance—protecting creators while ensuring no one monopolizes ideas or phrases that belong to everyone. So, if you’re a small creator, take heart. The law has you in mind, and your creativity deserves just as much protection as anyone else’s.
Ready to Protect Your Brand?
If you’re thinking about getting a trademark or have questions about how to protect your creative works, we’re here to help! Schedule a Trademark Discovery Call with our office today. Let’s make sure your brand shines bright and stays safe!
Remember, your ideas and your brand deserve protection. Don’t wait—let’s get started!
Want to learn more about all JMA LAW has to offer your business? Head over to our website at jmalaw.org
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